Strategy, breakdowns, and tactical playbooks from the team shipping AI agents, web platforms, and paid-growth engines for founders across India, the US, the UK, and the UAE.
An AI SDR is software that does a sales development rep's prospecting work — list building, account research, personalised outreach, first-reply handling and meeting booking — without a human writing each message. Here is what it genuinely does, what it cannot do, what it costs, and when it fails.
Nilansh Gupta
AI sales coaching is the fastest-growing segment of sales enablement. Here's what it actually does, when it's better than a human manager, when it's worse, and how we used it to improve our client's close rate from 18% to 31% in 6 weeks.
Archit Dhir
An honest comparison of the three cold email tools Indian B2B teams shortlist most often — Instantly, Smartlead, and Apollo — across deliverability, list-build, AI personalisation, pricing, and India-specific operational reality. (With full disclosure: we are an Instantly partner.)
Nilansh Gupta
If 30% of your cold emails are landing in spam, you've effectively halved your output. Here are seven fixes — ordered by impact — from running outbound at scale across Indian, US, and UK ICPs.
Nilansh Gupta
A real, anonymised cost breakdown of replacing 3 outbound SDRs with one AI sales agent at a Gurgaon-headquartered Series A B2B SaaS. Real numbers, real limitations, and what we'd do differently if we built it again.
Nilansh GuptaEverything Indian small businesses need to know about AI chatbots — what they cost, what they actually do, and whether you need one right now.
Nilansh Gupta