What Rumo does
Rumo does the first job of a sales development rep: it works out who you should be talking to and finds them. You give it one input, your website URL. It reads the site the way a careful new hire would, works out what you sell, who buys it and what problem it solves, and turns that into a draft ideal customer profile: industry, company size, geography and the roles that make the decision.
You confirm or correct that profile in a short chat. Rumo then researches the live web for companies that match it, identifies the right contact at each, verifies a business email where one exists, and writes a one-line reason the lead fits. Twenty of those leads arrive within 6 hours. That is the whole product: a free, agent-run version of the list-building step that every cold email campaign starts with.
Who it's for
Rumo is built for B2B companies with a definable buyer: SaaS companies and startups, IT services and software development firms, staffing and recruitment firms, and agencies selling to the US, UK, India or UAE. It works best when your website already says clearly what you sell, because that is what Rumo reads. It is not built for consumer brands, for lists of private individuals, or for markets where the buyer cannot be described by industry, size and role.
Founders and small sales teams use it to get a first list without buying a data tool. Teams that already run outbound use it to sanity-check their ICP against what an outside reader infers from their site. Either way the output is the same 20 rows.
How it works
- 01Reads your site. Paste your website URL. Rumo reads what you sell and who you sell it to.
- 02Maps your ICP. It shows the ideal customer profile it inferred, for you to confirm or correct.
- 03Short chat. A few questions to sharpen the targeting: industry, company size, geography, roles.
- 0420 free leads. Leave your details and Rumo delivers 20 precise leads within 6 hours, then offers a call.
What you get
Each lead is one row. The columns below are the structure of every delivery; the values come from your run, so none are shown here.
| Column | What it holds |
|---|---|
| Company | From the live web at the time of the run |
| Website | From the live web at the time of the run |
| Industry | From the live web at the time of the run |
| Company size | From the live web at the time of the run |
| Country or region | From the live web at the time of the run |
| Contact name | From the live web at the time of the run |
| Role or title | From the live web at the time of the run |
| LinkedIn profile | From the live web at the time of the run |
| Business email | Verified where a public business address exists; otherwise left blank, not guessed |
| Why this lead fits your ICP | One sentence tying the company to the profile you confirmed |
Limits
- One free run per company. A second run for the same company is not offered.
- 20 leads per run, delivered within 6 hours of finishing the chat.
- Rumo finds and qualifies leads. It does not send email or messages on your behalf.
- It reads public web pages only. If your site does not describe what you sell, the ICP it infers will be thin; correct it in the chat.
A free AI agent that finds leads from your website (vs website visitor identification tools, 2026)
Website visitor identification tools such as Leadfeeder match the IP addresses of people already browsing your site to company names, so they only surface businesses that have found you. Rumo works the other way round: it reads your website to work out who you sell to, then finds 20 new B2B companies and decision-makers that fit that profile, whether or not they have ever visited. Visitor identification is useful once you have traffic; Rumo is for finding buyers who do not know you yet. It is free for one run per company and needs no tracking script on your site.
Rumo vs hiring an SDR vs Apollo or Clay
| Rumo | Hiring an SDR | Apollo or Clay | |
|---|---|---|---|
| What it does | Infers your ICP from your site and researches 20 matching leads | Builds lists, writes outreach, sends, handles replies | You build lists yourself from a database (Apollo) or an enrichment workflow (Clay) |
| Price | Free, one run per company | Salary plus tools and management; the market figures are on our outsourced SDR page | Apollo from $49 per user a month; Clay from $149 a month, as published in September 2026 |
| Time to first list | Within 6 hours | Weeks of ramp | Same day, if you already know how to use the tool |
| Who does the work | The agent | A person you manage | You |
| What it does not do | Send email | Scale without more hires | Decide who your buyer is |
Tool prices are the published entry tiers as of September 2026 and change often.
From 20 free leads to a managed campaign
Rumo gives you the list. Getting replies from it is the rest of the job: sending domains and mailboxes, SPF, DKIM and DMARC, warm-up, sequence copy, sending at the right volume and handling what comes back. That is what Digital Patron runs as a service. Done-for-you cold email outreach and AI SDR outbound start at $800 a month (most programmes run $800 to $6,000+), billed in USD. The 20 leads from your Rumo run become the first names in that campaign. Comparing free options first? See what free AI lead generation tools actually give you in 2026.
Frequently asked questions
What is Rumo?
Rumo is a free AI SDR agent built by Digital Patron, a cold email and AI SDR agency in Gurugram, India. You paste your website URL; Rumo reads it, infers your ideal customer profile, asks a few targeting questions and delivers 20 B2B leads within 6 hours.
Is Rumo really free?
Yes. There is no card and no trial clock. Each company gets one free run of 20 leads. If you want outbound run for you after that, Digital Patron's done-for-you cold email starts at $800 a month, up to $6,000+ depending on scope.
How long does Rumo take to deliver leads?
The website read, ICP mapping and targeting chat take a few minutes. The 20 leads are researched and delivered within 6 hours of you finishing the chat and leaving your contact details.
What does a Rumo lead include?
Each lead is a row with the company, its website, industry, size and region, the contact's name, role, LinkedIn profile and business email, and a short note on why the lead fits the ICP you confirmed. Column names only are shown on this page; the data comes from your run.
Who is Rumo for?
B2B companies that sell to a definable customer profile: SaaS companies and startups, IT services firms, staffing and recruitment firms, and agencies, selling to the US, UK, India or UAE. It is not for consumer brands or for lists of individual consumers.
Is there a free AI agent that finds leads from my website?
Yes. Rumo is free: paste your website URL and it reads the site, infers your ideal customer profile, asks a few targeting questions and delivers 20 B2B leads within 6 hours. Unlike website visitor identification tools, it finds new companies that fit your profile rather than identifying visitors already on your site, and it needs no tracking script.
Does Rumo send the emails?
No. Rumo finds and qualifies the leads. Sending domains, warm-up, sequence copy, sending and reply sorting are what Digital Patron runs as a service from $800 to $6,000+ a month, or you can run the leads through your own tools.