Clay pricing 2026: every plan and what it really costs
Clay starts at $185 a month for the Launch plan, or $167 a month billed annually, after a free plan with 500 actions and 100 data credits a month (clay.com/pricing, checked 29 Oct 2026). Growth starts at $495. Clay sends no email, so a sender, domains and mailboxes are extra.
Prices checked 29 Oct 2026 against each vendor's pricing page · Last updated
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Clay plans and pricing (checked 29 Oct 2026)
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 500 actions and 100 data credits per month, unlimited seats and tables |
| Launch | From $185/mo ($167/mo billed annually) | From 15,000 actions per month plus data credits |
| Growth | From $495/mo ($446/mo billed annually) | From 40,000 actions per month, CRM auto-sync and enrichment |
| Enterprise | Custom | Custom actions and credits |
Prices checked 29 Oct 2026 against each vendor's pricing page. Prices change often, so verify on the vendor site before you commit.
What you pay beyond the licence
Every line below follows from what Clay does and does not include. None of it is optional if you intend to send cold at volume.
- Priced by plan rather than per seat, so adding teammates does not multiply the bill; sending volume and contact limits decide which tier you need.
- No contact data is included, so budget for a separate data vendor on top. For most teams this is the larger of the two line items.
- No built-in warmup, so a separate warmup service is required before you can send cold at any real volume.
- No mailbox rotation, which caps volume per mailbox. Scaling means more licences rather than more inboxes on one plan — the expensive way to grow.
- Domains and mailboxes are always a separate cost. Budget roughly $2-4 per mailbox per month plus domain registration, whatever platform you pick.
Is Clay the right spend for you?
Worth it when…
Teams whose edge is research and signal, feeding a separate sending tool.
- Waterfall enrichment across many providers, which beats any single database on coverage
- AI research columns let you qualify and personalise on facts no database holds
Overpriced when…
- Steep learning curve and a real ops skillset required to get value
- Credit-based pricing is hard to forecast and climbs quickly
Entry price checked 29 Oct 2026. Vendors change tiers often, so check the current page before you commit.
Clay vs a managed cold email service
| Cost item | Clay (DIY) | Managed service |
|---|---|---|
| Software | $185/mo+ | Included |
| Contact data | $50-200/mo extra | Included |
| Domains and mailboxes | $50-100/mo | Included |
| Someone to run it | Your team's time | Included |
| Realistic monthly total | $200-500+ (plus time) | $800/mo, 2-month minimum, no setup fee (fully managed) |
Running Clay yourself is cheaper on paper. Running it well takes deliverability knowledge, consistent domain management and daily attention. If your team already knows that, Clay is the right call. If not, a managed service removes the learning curve and gets you to meetings faster.
Frequently asked questions
How much does Clay cost?
Clay starts at $185/mo as of 29 Oct 2026. That is per workspace, so teammates do not multiply the bill — mailbox and contact limits drive the tier instead.
Is Clay worth the price?
It depends entirely on what it saves you. Teams whose edge is research and signal, feeding a separate sending tool. Because no contact data is included, compare it against rivals on total stack cost rather than licence cost.
What does Clay cost you on top of the licence?
Priced by plan rather than per seat, so adding teammates does not multiply the bill; sending volume and contact limits decide which tier you need. No contact data is included, so budget for a separate data vendor on top. For most teams this is the larger of the two line items. No built-in warmup, so a separate warmup service is required before you can send cold at any real volume. No mailbox rotation, which caps volume per mailbox. Scaling means more licences rather than more inboxes on one plan — the expensive way to grow. Domains and mailboxes are always a separate cost. Budget roughly $2-4 per mailbox per month plus domain registration, whatever platform you pick.
Is Clay cheaper than running outbound as a managed service?
Licence cost is rarely the deciding number. Clay from $185/mo is the software only — domains, mailboxes, a data vendor, copywriting and somebody's time to run it are all extra. Once that time is a salary, a managed retainer often lands cheaper than a tool plus a hire.
What Clay plans are available?
Clay offers 4 tiers as of 29 Oct 2026: Free at $0, Launch at From $185/mo ($167/mo billed annually), Growth at From $495/mo ($446/mo billed annually), Enterprise at Custom. Most cold email operators need the middle tier to get enough volume and deliverability controls — the entry plan works for testing but hits limits quickly at scale.
Does Clay have a free plan or free trial?
Clay does not offer a permanently free plan. Most teams start on the Free plan at $0 and upgrade once volume grows.
Want the answer for your specific setup?
We run client outbound on Clay. Tell us your list size, domain setup and target volume and we will tell you which tool we would actually pick, including when the answer is that you do not need to switch at all.
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