Google Search Ads
Keyword strategy, bid management, negative keyword layers, landing page testing for highest intent traffic.
PPC Management
Ads that work. Not ads that burn budget.
We manage Google Search, Google Display, Meta (Facebook + Instagram), LinkedIn Ads, and YouTube — focused on ROAS, not impression counts. Every ₹1 spent is measured, optimised, and held to account. CPA-first, not budget-first.
- ROAS-Focused
- Transparent Reporting
- Multi-Platform
- Gurgaon-Based
Growth Dashboard · Q2
ROAS
0.0x+38%
CAC
₹0-46%
AI Cited
0xGPT
Pipeline InfluencedLive
Wk 1Wk 4Wk 8Wk 12
ROAS lift3.4x avg
GEO + AEO
9 channels
Performance-first PPC
Paid ads run with discipline and profit accountability.
Most Indian PPC agencies are incentivised to spend your budget fast, not to generate ROAS. They show you dashboards full of clicks and impressions, then ask for more budget when results stall. We show you CPA and ROAS.
For B2B SaaS, eCommerce, and services, we manage Google Search (highest intent), Meta Ads (volume), LinkedIn Ads (enterprise B2B), and YouTube Ads (brand + conversion). Every campaign is built for a specific ROAS target — not just 'more leads'.
- Google Search Ads (highest intent, fastest ROI)
- Google Display & Shopping (awareness + conversion)
- Meta Ads (audience precision, volume)
- LinkedIn Ads (B2B, enterprise, founder brands)
- YouTube Ads (skippable + discovery + TrueView)
- Transparent CPA + ROAS reporting
- Weekly optimisation cycles
- A/B testing on creative, copy, audiences
Key metrics
PPC performance benchmarks
- ROAS Target
- 2.5–3.5x by month 3
- CPA Range (SaaS)
- ₹15K–₹40K (platform-specific)
- Monthly Budget (Minimum)
- ₹1L–₹3L (to accumulate enough signal)
- Month-on-Month ROAS Improvement
- 15–25% with optimisation
- Learning Curve
- 6 weeks before optimal ROAS
- Budget Efficiency Gain
- 40–60% vs. previous agency or in-house
- Primary Platform
- Google Search Ads (highest intent, fastest payback)
- Optimal Ad Spend Mix
- Google 40% + Meta 30% + LinkedIn 20% + YouTube 10% (adjusts by vertical)
Platforms we manage
Every major ad platform in one account structure.
Google, Meta, LinkedIn, YouTube — all orchestrated for maximum ROAS.
Google Display & Shopping
Audience targeting, remarketing, product feed optimisation, dynamic creative testing.
Meta Ads (Facebook + Instagram)
Lookalike audiences, interest targeting, creative testing, conversion API tracking.
LinkedIn Ads
Account-based marketing, job title targeting, company targeting for B2B SaaS and enterprise.
YouTube Ads
Skippable, Discovery, TrueView ads. Brand awareness + conversion in one platform.
Performance Analytics
Daily ROAS tracking, attribution modeling, CPA by channel, cohort analysis, forecasting.
By the numbers
Real PPC performance.
Digital Patron managed campaigns, typical month 1 vs month 3.
0.0–3.5x
ROAS Target Range
By month 3
₹0K–₹40K
CPA Range (SaaS)
Channel-specific
0–25%
Month-on-Month ROAS Improvement
With optimisation
0–60%
Budget Efficiency Gain
vs Previous Agency
How we operate
4-week PPC setup, then optimisation with weekly performance reviews.
Structured onboarding, then continuous testing and refinement.
- Step 01
Account Audit & Setup
Current performance baseline, account structure, conversion tracking, GA4 linking.
Clean accounts, proper tracking - Step 02
Strategy & Budget Allocation
ROAS targets per platform, budget split, seasonal adjustments, bid strategy selection.
Signed media plan - Step 03
Campaign Launch
Keyword research, ad copy variants, audience creation, landing page optimisation.
Live campaigns - Step 04
Weekly Optimisation
Bid adjustments, creative rotation, audience refinement, negative keyword expansion.
Improving ROAS every week - Step 05
Monthly Reporting & Strategy
Performance summary, learnings, next-month optimisations, budget reallocation.
Consistent growth path
Powered by
PPC management technology stack
Enterprise ad platforms, analytics, and optimisation infrastructure.
Ad Platforms
- Google Ads
- Meta Business Suite
- LinkedIn Campaign Manager
- YouTube Ads
- TikTok Ads
Analytics & Tracking
- Google Analytics 4
- GA4 Enhanced eCommerce
- Conversion API
- PostHog
- Custom UTM tracking
Optimisation & Automation
- Google Smart Bidding
- Meta Advantage+ campaigns
- Automated rules
- Custom Scripts
- Conversion Lift Studies
Creative & Testing
- Figma (ad creative)
- Adobe Photoshop
- Canva
- Dynamic creative optimisation
- A/B testing frameworks
Attribution & Reporting
- Google Attribution
- Custom dashboards
- Supermetrics
- Data Studio
- Looker
Verticals we specialise in
PPC for every business model
We've optimised PPC strategies for specific verticals with proven channel mixes.
SaaS (B2B, B2C, free trial to paid conversion)eCommerce (D2C, high-ticket, COGS-heavy)B2B Services (Consulting, Agencies, professional services)Fintech (Lending, Payments, investment platforms)EdTech (Online courses, bootcamps, enterprise training)Real Estate & PropTechHealthcare & Wellness (Clinics, telemedicine, fitness)Beauty & Fashion (D2C brands, marketplace)Travel & HospitalityEnterprise Software (Long sales cycle, ABM)
Frequently Asked
Questions, answered. about PPC Management.
Clear, commercial answers. No vague agency language, no hidden pricing signals, and no empty “it depends” answers.
Start with ₹1–₹3L/month across all platforms to have enough data for optimisation. If you're below ₹50K/month, the learning cost is too high relative to signal. Budget for a 6-week learning curve before you see optimal ROAS.
Google Search if you have high intent and commercial keywords. Meta if you're targeting awareness and volume. LinkedIn if you're B2B and your ACV is >₹5L. Start with one, prove the ROAS, then expand.
Daily bid and budget adjustments. Weekly creative and audience testing. Monthly strategy reviews. We run automated rules for common optimisations and manual reviews for edge cases.
Start with PPC
Get a free PPC audit and a 90-day growth plan.
We'll review your current ad accounts, show you the ROAS gap, and tell you exactly what we'd change in the first 30 days.
Free 30-min strategy call · No commitment