Case Study
How a Texas SaaS Startup Replaced $20K SDR Costs With AI Agents
Case Study
How a Texas SaaS Startup Replaced $20K SDR Costs With AI Agents
5 AI agents booked 22 ICP meetings in 21 days, slashing cost per meeting by 72%.
About the Client
A Texas-based B2B SaaS startup in analytics and automation. Despite product-market fit, their outbound efforts were collapsing under high SDR costs and low output.
Challenges
Bloated SDR Costs: $20k+ per month on SDR salaries, averaging only 5 calls/month.
Fragmented Process: Research, copy, outreach, and follow-ups were siloed → clunky, slow.
High Missed Opportunity Cost: Pipeline velocity too slow → competitors winning deals.
ROI Nightmare: Cost per qualified meeting 4–5x above benchmarks.
Solutions
Outbound OS Deployment
Plugged in 5 AI agents (Research, Messaging, Outbound, Inbound, and Content). Functioned as a full SDR team on autopilot, no PTO, no coffee breaks.Personalization at Scale
Ran 30,000 hyper-targeted emails in 45 days with A/B tested subject lines, CTAs, and copy.Account-Based Marketing (ABM)
Zeroed in on ICP accounts → senior decision-makers in manufacturing & tech verticals.Seamless Sales Handoff
AI booked meetings directly into sales calendars. Zero admin.
Results
22 qualified calls in just 21 days (vs. 5/month before).
72% drop in cost per meeting.
$120k+ pipeline generated in 6 weeks.
Sales team morale revived → focus on closing, not chasing.
Takeaway: The Texas startup didn’t just replace SDRs — they gained a scalable, tireless outbound machine.
About the Client
A Texas-based B2B SaaS startup in analytics and automation. Despite product-market fit, their outbound efforts were collapsing under high SDR costs and low output.
Challenges
Bloated SDR Costs: $20k+ per month on SDR salaries, averaging only 5 calls/month.
Fragmented Process: Research, copy, outreach, and follow-ups were siloed → clunky, slow.
High Missed Opportunity Cost: Pipeline velocity too slow → competitors winning deals.
ROI Nightmare: Cost per qualified meeting 4–5x above benchmarks.
Solutions
Outbound OS Deployment
Plugged in 5 AI agents (Research, Messaging, Outbound, Inbound, and Content). Functioned as a full SDR team on autopilot, no PTO, no coffee breaks.Personalization at Scale
Ran 30,000 hyper-targeted emails in 45 days with A/B tested subject lines, CTAs, and copy.Account-Based Marketing (ABM)
Zeroed in on ICP accounts → senior decision-makers in manufacturing & tech verticals.Seamless Sales Handoff
AI booked meetings directly into sales calendars. Zero admin.
Results
22 qualified calls in just 21 days (vs. 5/month before).
72% drop in cost per meeting.
$120k+ pipeline generated in 6 weeks.
Sales team morale revived → focus on closing, not chasing.
Takeaway: The Texas startup didn’t just replace SDRs — they gained a scalable, tireless outbound machine.
5 AI agents booked 22 ICP meetings in 21 days, slashing cost per meeting by 72%.
About the Client
A Texas-based B2B SaaS startup in analytics and automation. Despite product-market fit, their outbound efforts were collapsing under high SDR costs and low output.
Challenges
Bloated SDR Costs: $20k+ per month on SDR salaries, averaging only 5 calls/month.
Fragmented Process: Research, copy, outreach, and follow-ups were siloed → clunky, slow.
High Missed Opportunity Cost: Pipeline velocity too slow → competitors winning deals.
ROI Nightmare: Cost per qualified meeting 4–5x above benchmarks.
Solutions
Outbound OS Deployment
Plugged in 5 AI agents (Research, Messaging, Outbound, Inbound, and Content). Functioned as a full SDR team on autopilot, no PTO, no coffee breaks.Personalization at Scale
Ran 30,000 hyper-targeted emails in 45 days with A/B tested subject lines, CTAs, and copy.Account-Based Marketing (ABM)
Zeroed in on ICP accounts → senior decision-makers in manufacturing & tech verticals.Seamless Sales Handoff
AI booked meetings directly into sales calendars. Zero admin.
Results
22 qualified calls in just 21 days (vs. 5/month before).
72% drop in cost per meeting.
$120k+ pipeline generated in 6 weeks.
Sales team morale revived → focus on closing, not chasing.
Takeaway: The Texas startup didn’t just replace SDRs — they gained a scalable, tireless outbound machine.
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