Case Study
How Extensis HR Expanded to India and Boosted MRR by $20K in 6 Months with Targeted Marketing and Localized Strategies
Case Study
How Extensis HR Expanded to India and Boosted MRR by $20K in 6 Months with Targeted Marketing and Localized Strategies
Extensis HR, a US-based HR SaaS company, aimed to expand its market reach in India. Digital Patron's targeted marketing campaign increased their monthly recurring revenue by $20K within six months. By generating significant interest and engagement among small businesses in India, the campaign enhanced Extensis HR's brand recognition and credibility in the new market.
Client Background: Extensis HR, a US-based HR SaaS company, provides small and medium-sized businesses with comprehensive HR management tools, including payroll, benefits administration, and performance tracking.
Challenge: Extensis HR aimed to expand their market reach and increase their monthly recurring revenue (MRR) by targeting small businesses in India.
Solution: Digital Patron, led by Nilansh Gupta and Archit, developed a multifaceted marketing campaign to promote Extensis HR in India:
Conducted market analysis to identify potential small business clients and their needs.
Implemented targeted LinkedIn and email marketing campaigns to generate leads.
Created localized content to resonate with the Indian market, emphasizing the benefits of Extensis HR’s tools.
Organized webinars and virtual demos to educate potential clients on the product’s value.
Results:
Increased MRR by $20K within six months.
Successfully marketed the HR SaaS tool to small businesses in India, generating significant interest and engagement.
Enhanced brand recognition and credibility in the Indian market.
Client Background: Extensis HR, a US-based HR SaaS company, provides small and medium-sized businesses with comprehensive HR management tools, including payroll, benefits administration, and performance tracking.
Challenge: Extensis HR aimed to expand their market reach and increase their monthly recurring revenue (MRR) by targeting small businesses in India.
Solution: Digital Patron, led by Nilansh Gupta and Archit, developed a multifaceted marketing campaign to promote Extensis HR in India:
Conducted market analysis to identify potential small business clients and their needs.
Implemented targeted LinkedIn and email marketing campaigns to generate leads.
Created localized content to resonate with the Indian market, emphasizing the benefits of Extensis HR’s tools.
Organized webinars and virtual demos to educate potential clients on the product’s value.
Results:
Increased MRR by $20K within six months.
Successfully marketed the HR SaaS tool to small businesses in India, generating significant interest and engagement.
Enhanced brand recognition and credibility in the Indian market.
Extensis HR, a US-based HR SaaS company, aimed to expand its market reach in India. Digital Patron's targeted marketing campaign increased their monthly recurring revenue by $20K within six months. By generating significant interest and engagement among small businesses in India, the campaign enhanced Extensis HR's brand recognition and credibility in the new market.
Client Background: Extensis HR, a US-based HR SaaS company, provides small and medium-sized businesses with comprehensive HR management tools, including payroll, benefits administration, and performance tracking.
Challenge: Extensis HR aimed to expand their market reach and increase their monthly recurring revenue (MRR) by targeting small businesses in India.
Solution: Digital Patron, led by Nilansh Gupta and Archit, developed a multifaceted marketing campaign to promote Extensis HR in India:
Conducted market analysis to identify potential small business clients and their needs.
Implemented targeted LinkedIn and email marketing campaigns to generate leads.
Created localized content to resonate with the Indian market, emphasizing the benefits of Extensis HR’s tools.
Organized webinars and virtual demos to educate potential clients on the product’s value.
Results:
Increased MRR by $20K within six months.
Successfully marketed the HR SaaS tool to small businesses in India, generating significant interest and engagement.
Enhanced brand recognition and credibility in the Indian market.
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